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差评为什么不能得到尊重？_我的网站

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    Shi Jianyang (L) and his grandfather check the growth of crops on a farmland near a forest area along the Maowusu Desert in northwest China's Shaanxi Province in 2026.(Xinhua)A drone sweeps above the pine forest, sending images of the woods to a screen below. Under the trees stands Shi Jianyang whose grandfather and hundreds of villagers came 40 years ago with shovels and saplings to stop advancing sand.
At 29, Shi belongs to a new generation of desert-control workers equipped with drones, machines and remote irrigation systems. An earth auger can now do in a day what once required about 200 laborers, while a single phone can control drip irrigation across more than 1,000 mu (about 66.67 hectares) of woodland.
For the older Shi's generation, the challenge was getting trees to survive in moving dunes. For the grandson, it is figuring out how to make those forests healthier and more resilient for decades to come.
Their story captures a broader shift in desert control along the southern edge of the Maowusu Desert in northwest China's Shaanxi Province: turning shifting sand into forest was only the beginning.
In 1986, Shi Guangyin, Shi Jianyang's grandfather, led more than 300 villagers into Langwosha, a sandy area in Dingbian County in Yulin City. He had raised 60,000 yuan (about 17,377 U.S. dollars at the time) by selling his family's 84 sheep and borrowing from relatives and banks to contract 3,500 mu of barren sandy land.
The early setbacks were severe. Strong winds destroyed about 90 percent of the saplings in the first year, and about 80 percent of those planted the following year failed to survive.
After seeking advice from forestry experts, Shi and the villagers laid out checkerboard-shaped barriers on windward slopes to hold the sand in place, then planted trees, shrubs and grasses within them. Sapling survival rates rose to about 80 percent.
Over the next four decades, Shi and those working alongside him treated 250,000 mu of sandy and saline-alkali land, with more than 53 million trees and shrubs taking root.
Greening the Maowusu Desert is part of a much larger national undertaking. It is one of the three major battlefronts of China's Three-North Shelterbelt Forest Program, a decades-long effort to curb desertification across northern China.
China has made desertification control a national ecological priority. Since 2023, the country has stepped up efforts under the program, with greater emphasis on systematic restoration and on consolidating earlier gains.
Decades after the first trees took root, a new challenge emerged. Poplars planted decades ago for their rapid growth began reaching the end of their life cycle, with large numbers of trees dying, while forests dominated by a single species were more vulnerable to pests and disease.
Making a forest was one challenge. Keeping it healthy for another generation is another.
Shi Jianyang grew up watching his grandfather and father work to hold back the sand. His father, Shi Zhanjun, spent years planting trees alongside Shi Guangyin before dying in a road accident in 2008 while transporting saplings.
As a boy, Shi Jianyang sometimes resented the work that had taken his father. He spent summer holidays in makeshift tents in the sandy land, eating meals gritty with sand. During planting season, his father would return home with painful blisters in his mouth.
Yet he eventually chose forestry himself.
After studying forestry technology in university, Shi returned home in 2020 and began working in desert control. His team, initially made up of just seven or eight young locals, later brought in university graduates with expertise in soil science, landscaping and pest control.
The younger generation faced a different question: not simply how to make trees survive, but how to make a forest last.
Shi and his team spent more than 40 days in a 5,000-mu woodland setting up sample plots, measuring rainfall, studying soil microorganisms and tracking tree lodging. They proposed renewing aging forests with better-planned forest structures and expanded the planting of Mongolian pine, a long-lived evergreen species that had been successfully tested locally.
To date, about 50,000 mu of land has been planted with Mongolian pine. As some trees fail to survive and require replacement in subsequent planting seasons, the cumulative area of planting operations has reached about 65,000 mu.
Technology has also changed daily work. Drones patrol forests from the air, mechanized equipment dig planting pits, and irrigation can be managed remotely. Sapling survival rates, which Shi Guangyin's generation had raised to about 80 percent through improved sand-control and planting methods, have climbed further to about 92 percent with greater mechanization and more precise management.
Shi said the changes can be felt on the ground. Strong sandstorms have become rare, winds are weaker inside the forest, and the ground stays moist longer after rain. Summer days beneath the trees also feel cooler, while morning dew appears more often. The changes lead him to rethink desert control.
His approach also reflects a broader effort in China's desert regions to link ecological restoration with local livelihoods, giving communities a stronger economic stake in protecting restored land.
With his grandfather's support, Shi and his team have been looking for ways to make better use of the restored land as ecological conditions improve. They have developed potato seedlings suited to sandy soil, promoted greenhouse farming, and set up a livestock cooperative, while increasingly growing potatoes, watermelons and peppers on land once prone to losing water and nutrients.
Shi has also turned to livestreaming e-commerce to market potatoes and other local farm produce, while developing forest-based health and leisure projects. More than 2,000 local residents have seen their incomes rise steadily as farming, livestock breeding and other businesses have developed.
"We used to fear the sand and keep away from it. Now we understand it and know how to make use of it," Shi Guangyin said. "Today, there are opportunities to make a living everywhere in this sandy land."
Across Yulin, forest coverage has risen from 1.8 percent in 1949 to 34.8 percent, while shifting dunes that once encroached on villages have been brought under control.
For Shi Jianyang, however, the green landscape is not proof that the work is finished. "Planting a tree is not difficult," he said. "The difficult part is looking after it for decades."
The grandfather generation learned how to stop the sand. The young generation is learning how to make what grew there last.
    Shi Jianyang (R) and his grandfather check tree growth in a forest area in Dingbian County in Yulin City, northwest China's Shaanxi Province in 2026. (Xinhua)
。    我们能够看到的大部分产品都是100%好评，或者98%好评，每一个差评都会因为卖家的介入，被处理，被删除。本文来自微信公众号：长三角momo，作者：Mona，头图来自：AI生成                    双十一之际，我想讨论一件事，差评对于这个世界，到底是好事，还是坏事？                    我最近在网上买了一个垃圾桶，外形很漂亮，纯黑色磨砂，一百块钱，也怪我自己，没有仔细看产品介绍，拿到手之后发现，就是个塑料桶，并不是我以为的金属，于是我就写了一条差评，这么贵的垃圾桶，竟然是个塑料桶，有点失望，感觉不值。                   写了就写了，我就忘了，的确是发自内心的感受，但是第二天早晨八点，一个陌生电话打了进来，是这家店铺的客服，诉求就是希望我删除这条评论，我表示了拒绝，人家也没说什么，电话就挂了，我也就没多想。                   下午，第二个电话进来了，是这家店铺的老板，跟我详细解释了一下垃圾桶的成本，以及为什么卖这么贵，主要成本是，他单独设计了这个桶，有个开模费，要平摊到每个桶的价格里，也表示可以给我退钱，送我一个桶之类，但是最后他说服我删除评论的核心原因是，他说如果再有一个类似的差评，这款桶就要被下架了。

二 |                    做点生意，都不容易，我也是个生意人，都说到这份上了，再不删，就有点不近人情了。                   但是，这件事情，暴露出来的一个深层次的问题是什么？商家是如何精准定位到每一条评论背后用户的电话？                    我自己没做过网店，我不清楚电商的后台机制，但是商家拿到差评用户电话，目前来看，不是一件很难的事情，很多年前，卖家给差评用户寄大便、小棺材、诅咒娃娃的事情屡见不鲜，现在大家不敢这么干了，但是夺命连环扣一定会有，大部分用户都经不住这样的连续电话沟通。

三 |                    差评，最终会消失。

四 |                    并且，也会变成一些用户敲诈品牌的手段，很多用户就是买了东西故意去给差评，然后要求商家给红包，给礼品，现在这股风已经蔓延到了小红书，恶意差评的用户，不仅仅在电商平台给差评，也会在小红书给差评。                   所以，平台就不应该让商家有机会定位到差评的源头，严格保护好用户隐私，哪怕沟通，也应该在平台的监管之下，比如留言或者直接在评论区，而不是直接让卖家有机会跨过平台，直接给用户打电话。                   商家为何如此看重评论？                    我觉得，平台有很大的责任，因为平台对于好评率有过于变态的要求，这种压力就会直接下放到卖家身上，没有好评，就没有好位置，甚至像这位卖垃圾桶的卖家说的，产品还会被下架。                   我跟很多卖家聊过这个话题，几乎所有人都认为，电商平台算法目前给予差评的参考权重，有点过高了。                   如今，几乎所有电商平台的搜索排序算法，都将“卖家评分”和“好评率”作为核心权重。差评率会拉低店铺的DSR（卖家服务评级）和产品的整体评分，从而降低搜索排名。                   评分低的店铺和产品，会逐渐失去平台在首页、猜你喜欢等频道的免费推荐流量，导致店铺曝光率大幅下降。                   如果店铺的整体DSR评分连续飘绿（低于行业平均水平），平台可能会限制整个店铺的运营，甚至冻结部分功能。                   此外，许多平台的大型促销活动（如双十一、618）都对店铺的评分和好评率有硬性要求。差评过多，会导致商家无法参加这些流量巨大的活动。                   当一款产品的平均评分低至平台规定的最低标准以下，系统可能会自动对该商品进行搜索降权或屏蔽，相当于在搜索结果中“下架”，极难被找到。这就是上边那位垃圾桶卖家说的情况。

五 |                    一个良性的评论区应该是什么样？                    评论机制，原本是让消费者有一个清晰的认知产品的机会，好的一面，坏的一面，都要能看到，这个世界没有完美，再好的产品都会有缺点，但是我们现在的评论机制，并不是这么想的，我们能够看到的大部分产品都是100%好评，或者98%好评，每一个差评都会因为卖家的介入，被处理，被删除。                   现在的电商评论区，更像是一种忽悠更多用户来买东西的种草行为了，这也是过去几年亚马逊一直处罚中国卖家的核心原因之一，虚假评论区对用户绝对是一种伤害。                   我自己觉得，应该彻底抛弃好评和差评思维，就是留给用户一个评论的机会，想说什么就说什么，没有好差这么一说，让其他消费者自己看评论来判断这个产品的好与坏，市场自己会筛选好与坏。                   现在好评差评的模式，只会鼓励卖家想方设法去挖空大脑弄好评，给你返现5元，写一条好评。                   时代走到今天，在处处都充满虚假信息的今天，到底如何处理评论区，才能让这个原本应该展现真实的地方，变得干净，成了一个平台最尴尬的议题。                   大家不是不想解决，只是解决了之后，一切看起来可能就没有那么美好了，这是一个过度洁癖的时代，平台本身就是最好的体现。                   本文来自微信公众号：长三角momo，作者：Mona。

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Published on:04:33:46